When planning the growth of any website, you must implement the right SEO strategies. Even if you incorporate other marketing tactics like paid advertising or social media marketing, traffic from SEO is still by far the best investment for your time and money.
As with any time-tested marketing strategy, there are quite a few moving parts towards SEO success. Improve your visibility and get more sales with a reliable provider of SEO services.
Below we’ll list five key SEO steps to ensure your efforts are on the right track.
1. Choosing the right niche and doing keyword research
Before you start, you need to research your niche and your target audience. You don’t want to invest in a niche that won’t be profitable or too competitive for your budget.
Once you have selected your niche, you need to decide the keywords you’ll be using on the site. Paid tools like Ahref, Semrush and Moz Keyword Explorer will help you strategically plan out keywords that your website can rank for.
Once you select your keywords, it’s important to understand search intent. Structuring your content to meet your visitors’ needs will go a long way in making your site relevant, thus improving your rankings.
2. Write engaging content
Quality content is always going to be important for SEO. With more online businesses competing for search engine traffic, you need to make sure your content stands out from the rest.
Google evaluates the length of time a user spends on your site, and the lower the bounce rate, the more it signals to search engines that your website provides value, which helps with SEO.
Quality content also tends to attract natural backlinks over time – which is how a website gains authority.
3. Make sure the technical aspects of your site are on point
Just as content is essential for your site’s visitors, it’s equally important for the technical aspects of your website to be optimized for the search engines.
According to KISSmetrics, as much as 25% of users will leave your site if it takes more than four seconds to load. So make sure it loads fast, and the code is clean. Install analytics to check for any errors, and create a proper XML sitemap so Google can properly crawl your site.
4. Build the right backlinks
It’s not enough to build quality content; Google still emphasizes the backlinks a website has as an important ranking factor.
There are many ways to build links, from black hat to white hat techniques. Since Google has become better at detecting paid links, it’s better to stick to white hat strategies, so you don’t have to worry about getting penalized.
Strategies like email outreach and guest posting are a far better use of your time when it comes to getting backlinks, versus black hat techniques like paid links and using private blog networks.
5. Keeping up with the latest SEO tactics
Seo is always evolving, and keeping up with the latest trends will do well for your ranking efforts. Some of the newer trends for SEO is optimizing for voice search. Although it won’t replace traditional search anytime soon – it’s growing in usage by the younger age group and should be taken into consideration.
Another thing to look at is structured data – which is to improve the search engines understanding of your content. Done right, it will result in a more immersive and visually appealing display of your content in the search results.
SEO is a long-term game plan that can give tremendous benefits to online business owners. By following the steps above, you’ll be on your way to having a site that Google loves and rewards you by sending more visitors.