When planning the growth of any website, you must implement the right SEO strategies. Even if you incorporate other marketing tactics like paid advertising or social media marketing, traffic from SEO is still by far the best investment for your time and money.
As with any time-tested marketing strategy, there are quite a few moving parts towards SEO success. Improve your visibility and get more sales with a reliable provider of SEO services.
Below we’ll list five key SEO steps to ensure your efforts are on the right track.
1. Choosing the right niche and doing keyword research
Before you start, you need to research your niche and your target audience. You don’t want to invest in a niche that won’t be profitable or too competitive for your budget.
Once you have selected your niche, you need to decide the keywords you’ll be using on the site. Paid tools like Ahref, Semrush and Moz Keyword Explorer will help you strategically plan out keywords that your website can rank for.
Once you select your keywords, it’s important to understand search intent. Structuring your content to meet your visitors’ needs will go a long way in making your site relevant, thus improving your rankings.
2. Write engaging content
Quality content is always going to be important for SEO. With more online businesses competing for search engine traffic, you need to make sure your content stands out from the rest.
Google evaluates the length of time a user spends on your site, and the lower the bounce rate, the more it signals to search engines that your website provides value, which helps with SEO.
Quality content also tends to attract natural backlinks over time – which is how a website gains authority.
3. Make sure the technical aspects of your site are on point
Just as content is essential for your site’s visitors, it’s equally important for the technical aspects of your website to be optimized for the search engines.
According to KISSmetrics, as much as 25% of users will leave your site if it takes more than four seconds to load. So make sure it loads fast, and the code is clean. Install analytics to check for any errors, and create a proper XML sitemap so Google can properly crawl your site.
4. Build the right backlinks
It’s not enough to build quality content; Google still emphasizes the backlinks a website has as an important ranking factor.
There are many ways to build links, from black hat to white hat techniques. Since Google has become better at detecting paid links, it’s better to stick to white hat strategies, so you don’t have to worry about getting penalized.
Strategies like email outreach and guest posting are a far better use of your time when it comes to getting backlinks, versus black hat techniques like paid links and using private blog networks.
5. Keeping up with the latest SEO tactics
Seo is always evolving, and keeping up with the latest trends will do well for your ranking efforts. Some of the newer trends for SEO is optimizing for voice search. Although it won’t replace traditional search anytime soon – it’s growing in usage by the younger age group and should be taken into consideration.
Another thing to look at is structured data – which is to improve the search engines understanding of your content. Done right, it will result in a more immersive and visually appealing display of your content in the search results.
SEO is a long-term game plan that can give tremendous benefits to online business owners. By following the steps above, you’ll be on your way to having a site that Google loves and rewards you by sending more visitors.
There are outnumbering pretty good ideas and practices to achieve most efficient Twitter profile. But there are also outnumbering ways you can get yourself easily lost in this crowded social media network. It really requires effort and time to make an impact. Elements like outstanding content and be unique are one of the first that will get you on the right track. Here are some basic ones that will help anybody tweeting on higher levels.
As for any popular brand it is also important for a future popular tweet to reach proper audience. Social listening makes your tweets much effective because you become aware of what your audience really likes or doesn’t like, their opinions about you and your competitors, about your profile weaknesses or strengths and it gets you right directions for creating a just right tweet. Just speak their language.
It is just in human nature that when somebody does something nice to you, you want to reciprocate somehow. This also works for the tweet actions. More retweeting of others to make some point will get you more retweets in return. Also paying attention to an audience of people you will retweet will help a lot. Aiming for other people’s audience that will find your content interesting and follow you will automatically bring more retweets.
Best time to tweet
Statistically, there is a proven fact that tweets have a higher interaction between 8am and 7pm. But also there are exceptions with some profiles so you always have an option to use the free tool from Tweriod and find out exactly when your audience is most active. Be aware this also is connected to each country schedule depending of usual working times, school schedules and other.
Images bring more attention
The visual effect was always strong among humanity. This is also confirmed in Twitter world. Studies found that pictures bring the double rate of the likes and triple rate of the retweets. And this is not all, there is even an option where you can use a combination of image and quality quote which will bring even more impact.
Empathy was always a key factor among people. It is a foundation of emotional, authenticity and reassurance bonding. Of course this for sure means there is no need for pathetic or some constant overwhelming about something but showing your human side really makes an effective Tweet people find worthy retweeting. You are not a robot after all.
Keywords are the basics of the digital world and proper hashtags are good directions for quality content which make people interested. There is no need to use more than three hashtags per post and more precise they are better reaching of the right audience will be. Be clear, make them easy to remember and spell so your followers retweet as easy as possible. Some originality is not bad if you are creating a hashtag for the campaign but remember don’t use irrelevant hashtags, they will only make you foolish.
Chances for achieving better and higher rankings including quality indexing get significantly higher when the structure of your future website is properly defined. Actually, importance of this has never been bigger than today and it is constantly growing. Proper grouping into categories instead of thrown pages over your website make search engines work and understand much easier all your topics while ranking them. Good web structure must be user friendly, fast and serve the purpose, make most of the sales and attract the widest audience while being easy to navigate.
Assistant No.1 for search engines
Reading, indexing and understanding of your website by search engines will be much more efficient if it has a good structure. A properly optimized structure makes the work much easier for these engines which will give you in return quality ranking.
More interaction with the audience
Not having a good website structure usually leads to higher bouncing rate. People just land on your website and leave without interaction which is very bad for SEO because this presents a signal that customers are not satisfied and leads your website to lower ranking. So make a good and solid structure of your website that will keep your future customers interacting because of easy navigating and finding what they need.
Mobile friendly structure
For sure we live in a mobile-first age where site optimized for SEO should equally be optimized for the mobile navigation and layouts. It is important to remember that phone users do significantly different things on their phones comparing to their computers. Mobile version of your site will not only be used by the search engine to rank your site but it is a most efficient way keeping your potential clients browsing your site.
Quality Sitelinks search
These are the links presenting main points to other pages on your website and are positioned below the description of your fragment in Google Search Results. They really increase the click-through rates so with a good structure of your website they have more chances to appear with your listing in automatic selection by the Google algorithms.
Conversion tracking is the measurement of media performance and it’s essential for every type of website, from e-commerce sites to even affiliate marketing blogs.
Without conversion tracking there is no way to make data-driven decisions.
When you use conversion tracking you can instantly know what is working and what isn’t.
Whether it is a page or an ad on Facebook, by tracking conversion you can see what is converting or what isn’t and make changes about what to do.
You can also improve “ROI”. Maybe an ad has a super high conversion tracking, but is not producing any real conversions and that is bad for you. By optimizing or pausing ads based on conversion data that you get you can drive costs down while improving your “ROI”. Conversion tracking allows you to set up experiments and try different types of ad campaigns for your business. Testing even the smallest things on pages and your website, such as a red button vs a blue button, can affect your conversion rates almost instantly. When you’re not tracking conversions it’s like you’re driving a car without knowing your destination. That can cost you a lot of money and leads nowhere in the end. If you want your investments to count, tracking should be part of your strategy.
“Only when we know what works with our customers will we know how to reach out to their more meaningfully.” — Divine Rizardo
You will want to use Google Analytics goals on your site. First, you need to make sure that you have both Google Analytics and Google AdWords linked up and ready to go.
Make sure you have setup a goal first in google analytics before you proceed to anything else.
After that go to your Google Analytics profile, click into “Admin > AdWords Linking”. Select your AdWords account and “turn on” the link for the default view of your WordPress site and click “Save”.
In Google AdWords go to “Tools” and click “Google Analytics”. There you should see a list of goals to import. Select your goal or make a new one and select that one. After that, click on “Import”.
You can even assign a monetary value if you need it, it all depends on your goal.
There you go, it’s done. Now you know how to use this valuable feature.
Over the past few years there has been much talk about content spamming and duplicate content penalties. In fact not that long ago a malicious webmaster could essentially scrape the content from another site, claim it as their own, and begin ranking for those pages – even over and above the original site! Aside from the obvious copyright violations, they were also effectively stealing business from those honest and unsuspecting website owners.
Naturally, Google and others had to crack down on this, and crackdown they did. This is why you’ll often hear about the dreaded “duplicate content penalty” if you’re tuned in to SEO circles.
Truth is, it’s not so much a penalty as it is a filter. Unless you’re seriously and blatantly trying to abuse the system, Google will not systematically penalize or ban you from their results for having duplicate content.
Duplicate content however can and will work against your search engine rankings. But before we dive into the downsides, let’s first get a clearer understanding of what is and is not duplicate content.
WHAT IS DUPLICATE CONTENT?
Duplicate content issues occur when two or more pages, each with a significant percentage of the same content as the other(s), are openly available on the web and thus available for a search engine spider to crawl. Quite simply it’s two or more web pages on the same or different domain, that have mostly the same content.
Below are eight common ways duplicate content can be inadvertently created by an otherwise honest webmaster:
- Purposely using doorway pages that have different domains but with the same content on them. While the pages eventually direct the user to the home site, search engines don’t take the purpose of doorway pages into consideration.
- If you syndicate your content such as submitting your articles and making them available to different sites and directories, don’t be surprised if search engines choose the copy on one of these other sites as the authoritative version.
- If you run an affiliate program and use affiliate tracking links to track referrals and conversions, search engines might see affiliate landing pages as being duplicate content. For example, you might use http://www.yoursite.com while your affiliate uses http://www.yoursite.com?affiliateid=1234. This can also be a huge problem for so-called “canned” and “turn-key” websites because it means that your chances of ranking, as the owner of one of these “slices” of a larger website, are slim to none. I’ve seen this first hand with real estate agents who buy into a turn-key web “solution”; it is also rampant in MLM systems and across many other industries.
- One or more pages in your site might have multiple unique URLs pointing to them even if they are the same page. This is often due to URL parameterization. For example, even though http://www.yoursite.com/yourproduct=1&type=52 and http://www.yoursite.com/type=52 might point to the same product page, search engines will still consider this duplicate content even though there was no intention to cheat. This is a common problem for many sites, particularly those built with content management systems.
- A subdomain such as http://aboutus.yoursite.com that has the same content as http://www.yoursite.com/aboutus/page.html is also duplicate content.
- Press releases published on the main company website might also appear on a subsidiary company’s website. Cross-publishing content across a family of brands is not uncommon. However, it can still be considered duplicate content.
- One scenario that is often overlooked but is probably the most common duplicate content problem is http://yoursite.com being exactly the same as http://www.yoursite.com. Although every website will encounter this problem, not very many properly address it, even though it can be solved with a simple “301 redirect” to consolidate the “www” and “non-www” version of your website.
- Another very common scenario is the inclusion of convenient “print” and “pdf” versions of a page on your website, which lead to the same content as the primary page formatted for printing or viewing in Adobe Acrobat.
DUPLICATE CONTENT FILTER
Search engines mainly deal with duplicate content by choosing one of the pages to be authoritative, and filtering out all the rest from the search engine results. After all, Google is in the business of providing hyper-relevant results, so why would they want to present what amounts to the same page multiple times to a searcher?
Now all those other pages are not necessarily penalized in any way, they are just not returned in search results and often they are not even indexed at all.
For example, if a search engine finds duplicate content on two or more different domains, they will only choose one of these pages to list in their index. And you can still lose out on being listed in search engine results even if you own the content.
DUPLICATE CONTENT PENALTY
If search engines like Google or Yahoo find that you are indeed deliberately and aggressively trying to cheat the system by using the same content to rank multiple times in their results, it can lead to a ban. Rest assured however this is less of a concern for your average website.
It is best to keep publishing you own work because this is what adds value to your brand and business. Search engines are getting smarter very fast and simply copying of other work will not get anybody on the right track. Of course it is always great to quote somebody and pay respect to some original creator you admire and makes great inspiration to your business.
THE PROBLEM WITH DUPLICATE CONTENT AND HOW TO AVOID IT
It’s best to avoid duplicate content not necessarily because the penalty is as scary as many search engine myths about duplicate content say, but because it works against your search engine and online business success by keeping your pages from getting good rankings, or even showing up in search results.
Google, for example, continuously screens for duplicate content and uses a number of indicators to ultimately choose the authoritative page to index while ignoring all the other duplicate pages.
Even if the duplicate pages are all on your own site, you still end up diluting your ability to rank for that particular page by forcing those pages to compete against one another in the search engines.
Ultimately you should take the time to shut down any potential source of duplicate content by ensuring the search engines only index your authoritative page.
For pages on your own site, make sure duplicate pages are blocked from crawlers through the use of the “nofollow” link attribute and appropriate use of the “meta robots” page tag. Another more recent approach is to include a “rel=canonical” link tag in the header of the page to specify the authoritative URL for a particular page of content. This is particularly useful in some CMS systems that present the same content under a variety of different URLs.
As you add new pages to your site, it’s also important to get them indexed by the search engines as quickly as possible. This gives the search engine a strong indicator that your page is first and therefore authoritative; it’s also how scrapers and spammers can swipe your content as their own by beating you to the punch